SEO for attorneys are not just a ploy to bring more people to your website, but actually bring people who are specifically interested in the services contained in your website to visit it. In industry parlance, these are called qualified leads. When a person uses a search engine, he or she will be typing some words that he or she thinks will lead him to websites that offer whatever it is he or she is looking for. So, for example, if some person types “DUI lawyers”, he or she might be looking for a lawyer to help in a case of driving under the influence. If your law firm has a website and has a lawyer that specializes in DUI cases, the chances of your website coming up on the first page of the search that the person initiated will be high – that is, if your website is search engine optimized. So, people who are led to your website by search engine are not just random people (although these are also possible), but people who are actually looking for services that your website claims are provided by your law firm.